Justin Safdie has been named head coach of the SF Dogfish for the 2013 inaugural season, General Manger Chris Sherwood announced Friday.

“Safdie has been successful at the highest levels of the game,” Sherwood said. “Not only does he bring his world-class experience to the team, he’s passionate about growing the sport which is one of the main goals of both the team and the league.”

A coach and a long-time player, Safdie started playing Ultimate in 1995 with Brown University’s Brownian Motion. In his 5 years on the team, he helped them earn their first Nationals appearance, three semifinal appearances, and eventually a National Title in 2000. Safdie was also awarded the Callahan award in 2000.

Safdie played club Ultimate for years with Boston’s DoG. His accolades with DoG include a National Championship in 1999, a World Championship in Scotland in 1999, and another World Championship in Germany in 2000. Safdie was a member of the first US World Games team in 2001. The team placed second in Japan. Safdie also played with San Francisco’s Jam, winning a National Championship in 2008.

“I am extremely excited to be joining the Dogfish. The sport of Ultimate has meant a great deal to me since I started playing over 15 years ago, and I’m honored to be a part of taking it to the next level,” said Safdie.

Safdie’s coaching experience began in 2011 when he coached Mischief, a San Francisco mixed team. In 2012, he coached Rally, a San Francisco women’s team.

“It’s great to have a coach with such knowledge of the game and an obvious desire to build a winning tradition in San Francisco,” said Operations Manager Rusty May. “I’m really looking forward to working with him.”

Justin has been employed by Location Labs in Emeryville for the last 10 years, and is currently Vice President of Operations. Safdie has lead Location Labs in multiple launches of mobile products across tier one operators on four continents. He is responsible for maintaining their industry-leading track record of delivering scalable, secure solutions for their partners and customers.

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