Mere hours after the game against the Portland Stags on Saturday, San Francisco Dogfish players, staff and fans met at the San Francisco Armory to promote Ultimate to a potential new audience—roller derby fans.
The Armory was hosting a sold-out double-header of four B.ay A.rea D.erby Girls teams. Dogfish players took center stage during halftime of the Richmond Wrecking Belles and San Francisco ShEvil Dead match for a demonstration of Ultimate frisbee.
“Ultimate players already know we’re here,” said Dogfish Operations Manager Rusty May, who arranged the roller derby promotion for the team. “Our challenge now is to build our fan base by finding new folks who might be interested in Ultimate. Roller derby is a fast-paced and strategic sport, so it seems like a good fit for a shared audience.”
Due to the limited space available in the track area, the game was four on four with a make-it-take-it format and tag-team subbing. The Dogfish’s own game day host, Daniel “Shy” Chazin was on the mic in the announcer’s box to explain the rules of play and the different throws the crowd was seeing.
After the demo, players and staff passed out Dogfish stickers and postcards promoting the team and the next home game. We hope to see you there as well: Saturday May 17, 2 p.m. at Boxer Stadium against the Vancouver Nighthawks. Buy your tickets here.